Hey There
Designed for studios that care about the details
SoftFold was created to help boutique fitness spaces offer a more considered, premium experience — without adding operational burden.
We work with Pilates studios, padel clubs, and modern fitness spaces that want to elevate their offering while keeping things simple behind the scenes.
About SoftFold
Why SoftFold Exists
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Towels seem like a small detail — but they shape how a space feels.
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Many studios want to offer towels but don’t want the hassle of washing, drying, storing, or managing them in-house. SoftFold removes that friction by handling the entire process end to end.
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What We Believe
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Small details make a big difference
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Clean, soft towels should be effortless
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Premium experiences shouldn’t create extra work
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Flexibility matters more than rigid contracts
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Local, Personal, Reliable
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SoftFold is a locally run service built around reliability, consistency, and personal relationships. We keep things simple, responsive, and flexible — because every studio operates differently.
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Looking Ahead
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As SoftFold grows, we’ll continue introducing thoughtful enhancements designed to improve the member experience — always with the same focus on quality, simplicity, and care.